Introducing: copy days
For copy that been sat on your to-do list for way too long
What if you had someone by your side, ready to answer all your copy questions?
It’s no secret that small business life can feel lonely sometimes…
When your team meetings consist of you muttering to yourself in the corner of your home office, it can feel more than a little bit isolating.
You’ve come so far as a company of one. You’ve launched your business, gotten some copy up on your website and seen the first few sales start to trickle through.
That’s amazing. You’ve done so much whilst wearing all the hats. But it’s okay to admit you could do with some help.
You’ve got the copy, but what about the connections?
Perhaps your website copy doesn’t feel like you, maybe your email newsletter isn’t performing as you hoped it would, or your launch copy just doesn’t feel ready to go… that’s why I created the Copy Day. For small business owners just like you.
Imagine having someone go through your copy with you…
bringing in insights from a professional copywriter
making the copy edits for you, so your refreshed copy is ready to go
sharing actionable recommendations for quick copy fixes
polishing up the rough diamond, so you finally feel confident to share your words with the world
inspiring you, with fresh eyes and new insights for your business
getting your business ready to shine
ticking those copy jobs off your list
and teaching you valuable copywriting tips along the way (that you can use again and again)
Copy Days, for those copy jobs that are well overdue
Copy Days are ideal for:
- Neglected webpages
- Low performing sales pages
- Confusing email sequences
- Struggling production descriptions
- That big to-do list of small jobs you’ve been meaning to get to
- …and any other copy jobs that have you staring at a blank page
Each Copy Day includes:
- 6 hours of my eyes (and my pro copywriter hands) on your copy
- Detailed brief, with lots of thought-provoking questions to help us get to the heart of your work
- 30-minute planning call, where I “download” all your insights for our work
- A walkthrough video, filled with tips and best practices to make future copywriting much easier
- Renewed confidence, now that your copy sounds like you
- The chance to see your business through fresh eyes, and discover little bits of value that you may have missed
Investment: £350/day
How your Copy Day works:
9.30am – I review your brief, getting to know your audience, business, competitors, offer and unique value proposition
10.30am – I top up my coffee and get to work, spending the entire day working on your copy. Phone shut away, no distractions. It’s just me, your copy and some good tunes.
The next day – I give your freshly polished copy a final read-through before sending it over to you to share with the world!
What could be done in your Copy Day:
- Up to two webpages
- An email sequence review
- Launch copy optimisation
- A list of smaller copy jobs
This will always depend on the length of the copy and the edits needed or if we’re starting from scratch, I’ll estimate how much time is needed in your project proposal.
I went back to (copy) school
Learning’s kinda my thing. I’ve got a curious mind and like to fill it up with new knowledge.
Take a skim of my CV and you’ll find a BA in Economics and a MA in Human Rights (yep, I loved writing my thesis so much I did it twice). But my latest endeavour has been these copywriting certifications from the world-leading Copy School at CopyHackers.
Let’s pick your Copy Day
…and we’ll find your perfect slot
Purposeful copywriting from a former digital marketer
I’m Pip, a purposeful copywriter for small business owners like you.
Before I went self-employed, I worked as a Content Marketing Manager at a London tech start-up and led on digital comms at a national charity.
But I’ve spent the last few years writing copy for 30+ small businesses. So you can feel confident in your message, find your right customers and run a business you love.
Simple answers to those little curiosities…
How does the copywriting process work?
I try to keep this as simple as possible for you – you’re busy and I get that. We’ll start with a chat about your business, and then I’ll use that information to put together a proposal for you.
If you accept, I’ll share a contract for you to sign, an invoice for your deposit (usually 50% but payment plans are available) and your project brief to complete. Then, we’ll schedule our knowledge call and I’ll get to work!
I’m not sure if I can afford it…
In all honesty, if you don’t have the budget – don’t spend it. I’m not here to tell you how to manage your money. But I do have payment plans available (at no extra cost) if that’s helpful.
I’m worried about being pushy in my copywriting…
Why be pushy, when you can be purposeful instead? That’s my motto and something I adhere to in every piece of copywriting I do. We’ll be strategic. We’ll be purposeful. We’ll be smart. But we’ll never be pushy.
Will it still sound like me?
Yes. This is why the brief is such an important part of the process – I use it to listen to you, understand you and understand your voice. Then, I write copy that sounds like you, on a really good day. Plus, we have an edit round included for those all-important tweaks.
Have you worked with businesses like mine before?
Maybe! I’ve worked with many different types of small businesses over the years – from service-based to e-commerce – but what they all have in common is their commitment to heartfelt authentic marketing. You can take a look at some of my work here.
I’m scared to show you behind the scenes of my businesses, it’s a bit disorganised…
That’s okay! That’s what I’m here for, to get your message in tip-top shape. So you feel confident to start sharing your work with the world.
Do you write my copy, or do you outsource it?
It’s always me writing your copy – you hire me, and it’s me creating and delivering your work. I never outsource my client deliverables, I have a VA to help me with my own behind the scenes work instead.