Lisa Ibrahim
Business & Life Coach
Copywriting
The Project:
Website Copywriting, Content Plan & Blog Content Writing
The Brief:
Create authentic and heartfelt copy for a new Business and Life Coach
The Story:
Lisa Ibrahim approached me looking for copy for her new website that felt authentic to her. Being a personal brand, it needed to be in Lisa’s voice and help her website visitors to feel heard and understood, motivating them to enquire and find out more about her work.
As Lisa’s clients often come to her feeling confusion and overwhelm, it was important that her website copy get straight to the heart of the matter. It needed to be clear and actionable, showing how coaching can help transform both their working and home lives. I was able to achieve this by cutting out the jargon and speaking with Lisa’s tone of voice, leaving her with website copy that even her closest friends say sounds just like her!
After this project, Lisa was interested to find out more about how we could create a blog for her new website following a similar approach.
We worked together to create a content plan, using my content buckets strategy, covering six months of content ideas for her. We’re now continuing that work creating Lisa’s blog posts together every month, which saves her time, hassle and stress as she knows that she has continuous access to valuable content for her growing audience.
She did an awesome job and I’m so happy that I found Pip. I am so happy with her work that I am continuing to work with her on another project. Excited!”