Ires Alliston & Rebecca G Brizi
Branding & Business Coaches
Copywriting
The Project:
Event Landing Page Copywriting
The Brief:
Reach a local audience through targeted sales copy for a strategy coaching event in Atlanta, USA
The Story:
Branding and business experts Rebecca G Brizi and Ires Alliston were looking for snappy copy to promote their upcoming business strategy workshop in Atlanta. They were targeting a local audience and needed to connect with them on a personal level, whilst simultaneously communicating their expertise and the practical ‘need to know’ for the workshop.
By placing the emphasis on community and collaboration, I was able to create direct and personable landing page copy that converts. Not only did this take a weight of Rebecca and Ires’s shoulders but it also freed their time up to focus on preparing for their workshop!
“Pip implemented an effective editorial calendar, added new content types to our offering, and improved the depth and quality of our information almost overnight.
Pip proved a natural ability to understand a market and material she had not previously covered, interpret the data and information in ways of relevance to our audience, and then write in a style that matched our corporate voice as well as our client’s preferred approach. I look forward to working with Pip again!”