Bronwyn Bulwer

Writer & coach

Design

The Project:

Brand Curation

The Brief:

Develop a colour palette and curate typography for a freelancer’s new website

The Story:

Bronwyn had been working on her new website for some time but was struggling to determine what direction her brand should take. She approached me looking for clarity around her brand visuals and we worked together to develop a strong foundation for her brand to build off.

I started by identifying Bronwyn’s target audience, how she wanted to serve them and how we can best reach them. This then guided the rest of the brand creation process, as we worked to design a colour palette that was warm and inviting to Brownyn’s clients with a rustic modern feel.

Finally, we curated a font package that is elegant, simple and welcoming. I pulled this all together into a simple brand style guide which Bronwyn now uses to ensure brand consistency across her website and social media.

explore design packages

“ I tried unsuccessfully for 6 months to try and figure out my brand colours and fonts by myself until I saw Pip’s work on another writer’s website. Getting in touch with her was the best thing I ever did to move my business forward.

From the first contact, Pip’s unique blend of professionalism mixed with genuine warmth and encouragement made me feel at ease. She clearly outlined the whole process and I have to say, I enjoyed every bit of the journey!

When your business is a personal reflection of who you are and what you stand for, it can be quite an emotional process to figure out your brand. Pip was always so supportive and patient, and I will always be grateful for that. I now have a brand palette that I love and feel is a true reflection of me and my vision.

I have already recommended Pip to friends who are starting their own businesses, she is a gem! ”