Alexis Harvey

Money Coach

Copywriting

The Project:

Landing Page & Facebook Ad Copy Coaxing

The Brief:

Connect with a new audience to promote an affordable product using fun and snappy copy

The Story:

Alex had drafted her landing page copy to promote a new product to a new audience but needed help getting it polished and ready for the launch. She approached me to get an external eye cast over her copy as well as support rewriting some of the sections.

As Alex runs a personal brand, it was essential that the tone of voice match her own so that the copy felt authentic and true to her work. Money can be a personal, and sometimes shameful, subject for many people yet Alex is working hard to empower women as they seek financial freedom and provide a safe space for business owners to learn more about money management.

With this in mind, we worked together to create a landing page that wasn’t just supportive and caring but delivered a feeling of fun and playfulness as well.

Anyone that’s met Alex will know that she has a knack for making you feel at ease, which is exactly the emotion that her landing page seeks to evoke.

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“Before hiring Pip to do copy writing for my Facebook ad and sales page I was struggling to know what order to put sections on, what to include and what to exclude to deeply and authentically connect with my ideal customers. I’m so glad I hired Pip! She instantly got me, what I what I was trying to achieve and helped to me to do that.

Pip was a dream to work with; timely, independent, got my vision and a great communicator. I would highly recommend Pip to anyone wanting to put their copy in the hands of an expert to create on-brand authentic copy that connects deeply with their audience and moves them into action.”

Alexis Harvey, Money Coach

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