6 creative business with valued-packed newsletters
Big brands seem to have given email newsletters a bad rep. We’ve had our email addresses taken without our permission, been sent countless sales emails without any value offered in return and are spoken to instead of with. And I’m tired of it. Luckily, small creative businesses are doing the opposite. Creative businesses are using email newsletters to deliver consistent value in a more personable intimate way.
These are the creative businesses who are making me want to shout hallelujah from the rooftops because this is email marketing done right. Finally, this tool is being used to its potential and it’s being done in a soulful heartfelt way. Here are a few of my favourites.
Jen Carrington’s Weekly Letters
If there’s one person who can make me feel excited to open up my inbox on a Monday morning, it’s Jen. Her Sunday letters offer just the right balance of personal notes and business tips. They tell the story of her work so beautifully, whilst inspiring the reader to take action in their own.
It’s like having a morning cup of coffee and a quick chat with a friend, before diving into the day.
Also of note here, are the gentle reminders Jen leaves at the end of each newsletter. There is always an offer, or invitation, to work with her in some shape or form but it’s always done tastefully and appropriately. The perfect balance.
Sara Tasker’s Monthly Hashtags
Each month, Sara Tasker aka Me and Orla sends out her hashtag roundup. This includes a short note from Sara before a curated collection of Instagram hashtags to spark new content ideas or creative inspiration for the month ahead.
What I love about Sara’s email newsletter is that:
- It follows a set structure, meaning that readers are 100% clear on what it is that they’re signing up for and know exactly what to expect each month
- It has a clear and direct link to Sara’s work as an Instagram Coach whilst still having a very clear value for every subscriber
Sister Scout Studio’s Newsletter
Sophie aka Sister Scout Studio has managed to turn her photography business into a growing community of Australian women spearheading change through their creative businesses. And it’s incredible to see.
I had the joy of attending her first ever event back when I was living in Melbourne and it was clear that this was going to be the start of something special. Sophie’s newsletters act as a beautiful extension of that, showcasing members of the community whilst providing actionable and clear insights to help small businesses with their photography and marketing visuals.
It says a lot that even though I’m back in the UK now, I’m still a subscriber.
Paul Jarvis’ Sunday Dispatches
Paul Jarvis is a thought leader for small businesses around the world, and his Sunday Dispatches offer a small insight into how those thoughts work.
With Paul choosing to stay off most forms of social media, his Sunday Dispatches are his main way of connecting with his audience and he chooses to do so through an in-depth long-form message. Each newsletter takes a deep dive into a key business related issue. It’s alway thorough, always well-researched and always educational.
Jessica Rose Williams
Jessica Rose Williams’ simple letters can be described in one word – exquisite. I actually save these up to read over a cup of tea so that I can fully soak up that feeling of calm.
The perfect extension of Jessica’s minimal lifestyle blog, these letters feel personal and direct whilst still having easy appeal. In fact, Jessica has been quite open about sharing how she writes these letters – the old fashioned way, with pen and paper. It really does feel like a personal letter to a friend and there’s something so special about that.
91 Magazine
I became a member of 91 Magazine’s email list long before I purchased a copy of their physical magazine. Why? Well, their newsletter feels like a mini magazine in itself!
The beauty of issuing a mini digital magazine in this way is that it’s always relevant, always topical and always up to date. Each newsletter features the highlights of the 91 Magazine blog as well as any news or events of relevance to the creative community. It’s the perfect complement to their quarterly print magazine.
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