Steal this professional copywriter’s process and learn how to write an email newsletter for your small business in just 7 simple steps.
A holistic marketing blog for small businesses
I love inspirational speeches just as much as the next person.
But you know what’s even better for your business?
Practical actionable advice. And that’s exactly what you’ll find here. (With a light sprinkling of inspo every now and again, because #balance)
Keep on scrolling for copywriting prompts, website design inspiration, marketing tips and plenty more to help you grow your small business. Let’s translate your ideas into actions!
Introduction to Brand Messaging | Building a Purposeful Business
How to get started with brand messaging, including a walkthrough of the key elements you need to build a purposeful business.
A Simple Copywriting Formula For Your Small Business
Start making copywriting easy with a simple copywriting formula that can be applied to any situation, for any business. Here’s how to do it, step by step.
Tone of Voice: How to Speak Straight to Your Customers
What is a brand’s tone of voice? Find out what tone of voice means and how to find one, so you can connect with your dream customers.
What is copywriting? The difference between writing and copywriting
What is copywriting? We hear about it all the time, but what does it actually involve? Find out what copywriting is and how to use it for your business.
How to Get People to Read Your Blog
You’ve hit publish, now what? You need blog traffic. Here’s how to get people to read your blog (and to make sure that they’re the right people too).
How to gather effective testimonials from clients
Help your small business grow by gathering powerful and effective testimonials from your clients and customers. Here’s how to get started.
8 Copywriting Tools for Beginners | DIY Your Copy with Ease
These copywriting tools will make DIYing your copy a breeze, even if you’re a total beginner. Start writing purposeful copy for your business.
8 Ingredients Of A Successful Blog Post
How do you write a blog post? For your blog post to be successful in serving your business, and your audience, there are several steps you need to follow.
How to Write an About Page that People Actually Want to Read
Your about page is your digital home, where you invite readers through your office door to sit down, pour a cup of coffee and have a good old honest natter about why you started your business and what motivates you to get up each day.
4 Examples of Businesses with Personality Driven Copy
Spark some inspiration with 4 examples of small businesses with personality driven copy on their websites, email marketing and social media.
Does My Small Business Need A Blog?
A blog is a space to deliver value from your small business that your customers and supporters won’t get elsewhere. It offers the chance to take a deeper dive than is possible in a simple social media caption.
38 Inexpensive Marketing Ideas for Your Small Business
How do you market yourself when time is short and funds are low? Try these inexpensive marketing ideas for your small business. And dip in and out, as you need.
2022 Review – The Year of Big Change
This year was a big ‘un. One for the record books, you might say. Here’s what I got up to, as we take a look behind the scenes of my copywriting business.
For The Love Of Small Businesses | This Is Why Small Businesses Are Important
This is why small businesses are important (spoiler alert: it’s about SO much more than someone doing a happy dance).
What is Slow Marketing? An Introduction for Small Businesses
This is how you bring your small business superpower to life. Through the power of slow marketing. Here’s how to get started.
How To Write An Email Newsletter for Your Small Business [7 Steps]
Steal this professional copywriter’s process and learn how to write an email newsletter for your small business in just 7 simple steps.
How to trust yourself (and show up for your business)
Whatever your definition of a successful business is, you need to know how to trust yourself. Here’s how to grow your self-trust and do those magical scary things.
Introduction to Brand Messaging | Building a Purposeful Business
How to get started with brand messaging, including a walkthrough of the key elements you need to build a purposeful business.
A Simple Copywriting Formula For Your Small Business
Start making copywriting easy with a simple copywriting formula that can be applied to any situation, for any business. Here’s how to do it, step by step.
Tone of Voice: How to Speak Straight to Your Customers
What is a brand’s tone of voice? Find out what tone of voice means and how to find one, so you can connect with your dream customers.
What is copywriting? The difference between writing and copywriting
What is copywriting? We hear about it all the time, but what does it actually involve? Find out what copywriting is and how to use it for your business.
How to Get People to Read Your Blog
You’ve hit publish, now what? You need blog traffic. Here’s how to get people to read your blog (and to make sure that they’re the right people too).
How to gather effective testimonials from clients
Help your small business grow by gathering powerful and effective testimonials from your clients and customers. Here’s how to get started.
Mental Health | What I learnt from deleting Instagram
Why I deleted Instagram and took a digital holiday to look after my mental health. Here’s everything I learnt, what changed my mind and why I’d do it again.
8 Copywriting Tools for Beginners | DIY Your Copy with Ease
These copywriting tools will make DIYing your copy a breeze, even if you’re a total beginner. Start writing purposeful copy for your business.
Community, Connection & Instagram with Bella Foxwell
Meet Instagram Strategist & Educator Bella Foxwell and go behind her business to discover how she’s championing community and connection.
How to plan out your new website
Beat the overwhelm and start feeling in control of your new website with this handy pre-launch process. This is your website plan.
How to know it’s time for a new website
Why aren’t you getting the traction you’re looking for online? Is it social media, your copy or your website? Follow these checks to see if you need a new website.
What comes first – the copy or the website?
The website design should come first. Oh no wait, the website copy should come first. Who do you listen to?
The exact method I use to plan my work
Fail to plan, plan to fail. It’s the most annoying phrase out there. But it also holds a lot of truth. Here’s how I plan my work to give me a life of freedom.
Memory Making with Sarah May from Let There Be Light
Sarah May is a Chandler and a memory maker, crafting stories and bringing old tales back to life through the power of fragrance. Discover how Sarah May’s running an unedited business in our interview together.