The About Page Template for Small Business Owners
Place the perfect copy onto your website. Without having to think
That story you’re looking for… the one that makes you feel confident enough to introduce your business to the world?
You’ve already got it in you. You just need the right questions to tease it out.
Show me the path to easy copy:
“I hate writing about myself”
Your about page isn’t about you. It’s about your customer.
Maya Angelou said that “people will forget what you said, […], but people will never forget how you made them feel”.
And she was right.
This is how to make your readers feel something good. So they remember you. They come back. They become your customers.
- Why you shouldn’t use your about page to write about yourself. Your customers are looking for something else (6 mins, video)
- The one technique pro copywriters use to avoid writing from scratch. You’ll never have to waste time staring at a blank page again (page 10)
- Discover the deeper message behind your brand. This is how you write copy with confidence. So your business feels ready to meet its new customers
- The 5 simple switches to improve every piece of copy you write. Even if you’re “not a writer” (3 mins, video)
- Why the very best copy isn’t written by you. It’s written by your customers. Here’s how (3 mins, video)
- How to write “Purposeful Copy”. This is how to create meaningful connections with your readers. So they remember you. And they come back for more (page 4)
- The roadmap you need to feel proud of your about page. Get ready to hit publish and finally pop those bubbles
You’ll write website copy like a pro copywriter (without the pro price tag)
I’m Pip, a purposeful copywriter for small business owners like you.
I’ve spent the last few years writing copy for 30+ small businesses. So you can feel confident in your message, find your right customers and run a business you love.
As seen in…
“Pip is a thoughtful, practical mentor who made me feel that my work is valuable and meaningful. She shares her knowledge in an easy-to-digest way, which is just what I needed to feel inspired to take the next steps with my website design and copy.”
Jo McCarthy, founder of Firain
*Click* You just hit publish on your new about page
You loved the original About Page Roadmap so much that I created a new and improved 2.0.
You’ll get access to the same copywriting framework I use with my small business clients. So you can have an about page that feels 100% you.
Your website will be launch-ready. And you’ll know that it’s filled with copy your dream customers will love. Whilst giving yourself a juicy confidence boost too.
- 8-minute video to give you instant access to five pro copywriting methods. You’ll find out how to write an about page you’re proud to show the world
- 15 journal-style prompts to fine-tune your brand story. With the connection your customers are looking for (page 4)
- A tried-and-tested about page template (page 10). To ensure that you never get stuck staring at a blank page again
- Instantly sent to your inbox in a PDF. So you can write or type your way to launch day
“I updated my about page (thanks to a brilliant workbook from Pip Christie)”
Dee, @vanilla_papers