The Tea House
Alexander Technique Home Studio
Website Design
The Project:
The Brief:
Polish pre-written copy and design a new modern website for an Alexander Technique teacher
The Story:
Julia Outlaw, Alexander Technique Teacher at The Tea House, needed a new modern design for her Squarespace website that was more like her.
After editing and polishing Julia’s pre-written website copy, I use The Tea House’s pre-existing logo to inspire new colours and fonts for the website. This refreshed brand formed our foundation for the website design.
We worked to create a website that was fresh, calming and welcoming. With Alexander Technique still being a new topic for many people, it was important that Julia’s new website put its visitors at ease.
The Tea House’s website now tells Julia’s story in a heartfelt way, shares the journey of her clients as they find new inner calm with the Alexander Technique.
“This was a much easier process than I expected! I asked Pip to help me make my website feel more modern and more ‘me’. Pip took the time to understand me and my work which made the whole process a joy.
She made the decision-making process easy with clear and beautiful options for fonts, colours and design. Critically, I never once felt I couldn’t say how I truly felt about any element of the design. This meant we could work together easily to improve things, swap images, try layouts and get to something we both thought worked – without taking forever! Throughout Pip was professional, incredibly efficient and always positive.”
Julia Outlaw, Founder of The Tea House
