Giulia Mazzola

Writer

Website Design

The Project:

WordPress Website Design & Brand Curation

The Brief:

Develop a colour palette, curate typography and design a new WordPress website for a freelance writer

The Story:

Giulia was looking for a new WordPress website to bring her writing work together to be housed under one roof at Giulia Writes. She wanted to showcase her freelance translation services whilst simultaneously growing her online community through her thoughtful blog which covers topics ranging from creativity to seeking a more minimal lifestyle.

It was important to Giulia that her website visitors feel calm, uplifted and inspired when browsing through her site so, together, we crafted a colour palette that encompassed that soothing feeling. Really, we created a look that would feel like home to her ideal audience.

Since writing really is the very essence of Giulia’s website, I created a design that really reflected that. By introducing the torn paper effect to the top of each page, it became clear to site visitors that this was a website focussed on writing and the power of words.

The rest of the design reflects that sleek minimal feel. Block quotes are highlighted with a relaxed handwritten font, whilst Giulia’s photography is featured throughout as a homage to her growing Instagram community.

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“I worked with Pip to totally re-do my website. We had a wonderful chat about what I wanted my website to do and to feel like, and I felt very listened to. I’ve always been comfortable with making websites by myself, so I completely underestimated how incredibly useful it was to have another view on my own ideas.

Pip understood quickly and easily what I wanted and provided it with so much clarity. I loved the walkthroughs of the site and the useful guide of how to use it.

Pip is brilliant to work with: communicative, open, creative and clear. If I ever have work to do in the future, I will definitely be using Pip again. Thank you for leaving me with a website I absolutely love!”