Thrivve
Social Enterprise
Copywriting
The Project:
The Brief:
Create launch page copy and a welcome email series for a new sustainable hydration bottle company
The Story:
Cerise Bird came to me when she was preparing to launch her new company, Thrivve. She needed landing page copy to introduce her new product, the Thrivve bottle, to the world and draw subscribers to her newsletter list.
Our challenge was to create a product description for an item that was still under development. We were able to focus on the bottle’s core benefits and really start to build anticipation for the impending launch.
This anticipation flowed across to the newsletter copy which sought to provide helpful actionable hydration advice whilst also gradually revealing new features and additions to the bottle, amping up to the Thrivve launch day.
“I was struggling with the copy for my product and landing page, and I was worried it just wasn’t right. Then I found Pip. She understood exactly what I wanted and how best to communicate it to my ideal customer in a way that was honest and real.
It was an absolute pleasure working with Pip, and since launching my landing page I’ve had no end of positive comments.”
Cerise Bird, Founder of Thrivve
